KANE'S BEVERAGE NEWS DAILY

Kane’s Social Responsibility Awards

Has your organization made a difference in how the industry is viewed by its community?

To recognize those organizations and leaders who have developed programs which position their organizations or brands as socially responsible leaders in the marketplace, Kane's Beverage News announces the introduction of the Kane's Social Responsibility Leader Awards.

Winners of this year SRL Awards will have developed and implemented programs which improve the public's perception of the brand or organization in its marketplace, communkity or legislative arena -- including (but not limited to responsible drinking, preventing illegal underage drinking, promoting the history and heritage of your industry or your brand, exceptional stewardship of the environment, and outstanding media relations.

Kane’s Beverage News CSR Awards winners will receive:

• A crystal award.
• Recognition in Kane’s Beverage Week, Soft Drink Letter and on the Beverage News Daily website, with a link to the winner’s Website..
• Campaign/Program Coverage in Kane's Beverage News Daily, Kane's Beverage Week or Soft Drink Letter.
• Exposure through press announcements.
• Profiled in Kane’s Beverage News CSR Yearbook

Good luck!

Categories

For questions regarding entries, contact Joel Whitaker at 301-384-1573 (after 3 p.m.) or by e-mail at bevnews@verizon.net. Please make “CSR Awards Question” your subject.

Annual CSR Report— This category recognizes outstanding CSR-and-sustainability reports for shareholders and other key constituents. Include 3 copies of your Corporate Social Responsibility Report along with your entry form. (Synopsis is not needed for this category.)

Cause Branding Campaign - This category recognizes a particular campaign in which the corporation’s brand is aligned with a cause, resulting in a nonprofit-corporate partnership that benefits the cause and raises awareness among consumers and other stakeholders. Entrants must show tangible results of campaign and year-over-year strategies to improve the cause branding campaign if this is an ongoing program.

Corporate Citizenship — This category encompasses a wide variety of corporate citizenship efforts, from prominent support for local causes to outstanding partnerships with national and international cause-related organizations. Include a synopsis of the initiative with the entry form along with information on any pertinent partnerships.

Corporate-Community Partnership - This category comprises those campaigns whose primary focus is forming/promoting a partnership for a social or community cause, but which may also include promotion of your product and/or services and/or company and the advancement of your reputation as a corporate citizen.

Diversity Communications— The winning communications initiative in this category will reflect an organization’s commitment to racial, ethnic, religious and gender diversity.

Employee Relations - This category recognizes internal communications efforts and honors those organizations that are communicating to employees the company’s corporate responsibility commitments and engaging them in helping to create positive change on important social and environmental issues.

Employee Volunteer Program - This category recognizes outstanding volunteer efforts of a company to support a social or community cause.

Environmental Programs— This category recognizes a communications strategy with your organization’s environmental efforts as its focus. Along with your entry form, provide an explanation of your company’s environmental practices as well as a synopsis of the campaign or ongoing communications initiative.

Media Relations - The winner in this category will have demonstrated outstanding media relations strategies resulting in positive coverage for a CSR program/campaign. Entrants must show measurable results from its media efforts and include samples of coverage that demonstrates consistent messaging and PR’s role in educating the media about the CSR program.

Overall Leader in CSR Practices -- Recognizes an comprehensive CSR program that demonstrates exceptional excellence, and that raises the standard for the industry.

• Distiller
• Brewer
• Winery
• Beer Wholesaler
• Nonalcohol Beverage Producer or Franchisor
• Wine and Spirits Wholesaler
• Nonalcohol Beverage Bottler/Wholesaler
• National Trade Association
• State/Local Trade Association
• Regulatory Agency

Philanthropy— Recognizing an organization with a successful charitable giving program(s) in which the communications of these efforts has improved the image and standing of the organization in the markets it serves.

The Judges
Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of Kane’s Beverage News. We evaluate your entry based on creativity, innovation, sound planning and implementation. The most important criterion is proven success in aligning your strategic objectives with your end goals.